Topic outline


  • The assesments of weak trade marks is the central topic of this panel. Defining dominant and distinctive elements and the impact of weak or non-distinctive elements in the assessment of likelihood of confusion are analysed. Aditionally a corporate perspective on weak marks is also offered.

  • Recorded session

    • Dealing with weak brands

      Panel leader – Judge Savvas S. Papasavvas, President of the 3rd Chamber, General Court of the European Union

       Introduction (00:00 – 00:42)

       Weak trade marks: defining dominant and distinctive elements         (00:43 – 06:38)

      Ms Ruta Olmane, Vice-President of European Communities Trade Mark Association (ECTA), Associated Partner, Metida Law Firm

      Dealing with weak national marks in the wake of the F1 judgement of the Court of Justice of the European Union (06:39 – 15:13)

      Mr David T Keeling, Member of the Boards of Appeal at EPO and Former Member of the EUIPO Boards of Appeal

       Weak marks from a corporate perspective (15:14 – 22:47)

      Mr Jan de Visser, Manager Brand Protection, Senior Director, Global Brand Licensing, Philips Intellectual Property & Standards

       The fate of weak brands (22:48 – 32:25)

      Ms Anna Carboni, Partner at Redd Solicitors, LLP

       Impact of weak and/or non-distinctive elements in the assessment of likelihood of confusion (32:26 – 40:32)

      Mr Dimitris Botis, Deputy Director, ICLAD, EUIPO

       The impact of linguistic diversity (40:33 – 49:31)

      Mr Christoph Bartos, Member of the Fourth Board of Appeal, EUIPO

  • Presentations

  • Disclaimer

    *The views expressed are strictly personal and should not be attributed to the EUIPO. Nor shall the EUIPO be held responsible for the opinions expressed or advice given in the videos and presentations.