Leading digital transformation Basic

Digital Transformation is a very relevant topic in most organizations fostered by technological drivers as well as market drivers. Topics well-known by EUIPO managers as AI and current pandemic responses by many industries are defining a “Second Wave of Digital Transformation”. The relevance and wide spread of this topics hides some lack of precision about its real meaning, its strategic role ...

62 min. EN 16/12/2020 01/12/2020