Entrepreneurship and intellectual property (IP) are closely intertwined and play significant roles in the business world. IP is a vital component for entrepreneurs, a tool to protect and leverage their innovations and creations in the increasingly competitive business environment.
The current module will help you understand how to strategically use and protect IP and how to get value from your business idea to support your company’s IP journey, from strategy development to IP management through real-world case studies, expert video content, assessment tests and a wide range of resources delivered in an engaging way.
The objectives of this course are:
Upon completion of this module, you will:
✔️ know how intellectual property rights and IP-related issues such as ownership, licensing, confidentiality, trade secrets, branding and domain names – are linked to entrepreneurship;
✔️ understand the added value of IP and know how IP can be used to strengthen the business operations of a company;
✔️ be aware of the basic aspects of the development of an IP strategy;
✔️ be aware of the different types of infringement and the consequences for a company;
✔️ be aware of how a company can enforce their rights.