Registrability of slogans at the EUIPO

Topic outline

•   Welcome

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  About our podcasts.
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•   About this season
  
  

  This season is dedicated to slogan and will help you to:
  

  • predict EUIPO decisions related to TM (slogans) applications,
  • successfully apply for slogans as trade marks.

  To benefit from this season, you should:
  

  • be aware of the regulations applicable to EU trade marks and in particular the conditions of protection
  • be familiar with the main issued related to slogan applications as EU Trade mark.
    
    

  
  
  

  
  

  Registrability of slogans at the EUIPO
  

  Episode 0
  

  
  

  
  

  
  

• Episode 1 - Slogans under the EUTMR and EUIPO Guidelines
   
  After this episode, you will:
  

  • understand the legal context of slogans as EU trade marks;
  • get an overview of the EUIPO Guidelines on slogans.
    

  
  

  
  
  

  
  

  Registrability of slogans at the EUIPO
  

  Episode 1
  

  
  

  
  

  
  

  
  
  

  
  

  
  

• Episode 2 - Slogans – Assessing distinctive character: analysis under Article 7(1)(b) EUTMR
   
  After this episode, you will:
  

  • understand the criteria used to assess the distinctive character of a slogan; 
  • take these criteria into account for successful EUTM applications.

  
  
  

  
  

  Registrability of slogans at the EUIPO
  

  Episode 2
  

  
  

  
  

  
  

  
  
  

  
  

  
  

• Episode 3 - Slogans – Assessing non-distinctive character: analysis under Article 7(1)(b) EUTMR
   
  After this episode, you will:
  

  • understand the non-distinctive elements that can lead to the rejection of your EU trade mark application; 
  • be able to avoid objections based on these criteria when applying for an EU trade mark.

  
  

  
  
  

  
  

  Registrability of slogans at the EUIPO
  

  Episode 3
  

  
  

  
  

  
  

  
  
  

  
  

  
  

• Episode 4 - Slogans – Descriptive/non-descriptive: analysis under Article 7(1)(c) EUTMR
   
  After this episode, you will:
  

  • understand the criteria used to assess the descriptive/non-descriptive character of a slogan; 
  • take these criteria into account for successful EU trade mark applications.

  
  
  

  
  

  Registrability of slogans at the EUIPO
  

  Episode 4
  

  
  

  
  

  
  

  
  
  

  
  

  
  

• Episode 5 - Slogans – Analysis of the relevance of perception criterion (setting off a cognitive process) and proof of use
   
  After this episode, you will:
  

  • understand how relevant public perception is when assessing the registrability of a slogan; 
  • take these criteria into account for successful EU trade mark applications.
    

  
  

  
  
  

  
  

  Registrability of slogans at the EUIPO
  

  Episode 5
  

  
  

  
  

  
  

  
  
  

  
  

  
  

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• Disclaimer
  
  

  * The information provided in this podcast is of a general informational nature, does not constitute legal or other professional advice or guidance and does not represent the official position of the EUIPO. Every effort has been made to ensure the information contained is accurate and up to date, but no legal responsibility is accepted for any errors, omissions or misleading statements. The EUIPO Trade mark and Design Guidelines are the main point of reference for users of the European Union trade mark system and the Community design system.