Indice degli argomenti

  • Introduzione

    Minimizza tutto Espandi tutto

    This video in Georgian presents a case-study that relates the history of a Spanish SME (Small/Medium Sized Enterprise) in the shoe industry: its transformation from a family-run artisanal industry to its penetration of the international markets as the result of a deliberately conducted strategy during the last 25 years. 

    The objective of this webinar is to present the experience of an SME and how they are protecting their brand and designs.

  • Webinar


    Speaker:

    Luis CHICO – Hispanitas, CEO (Alicante, Spain)

  • Disclaimer


    * The views expressed are strictly personal and should not be attributed to the EUIPO. Nor shall the EUIPO be held responsible for the opinions expressed or advice given in the videos and presentations.