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  • Introduction

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    Digital Transformation is a very relevant topic in most organizations fostered by technological drivers as well as market drivers. Topics well-known by EUIPO managers as AI and current pandemic responses by many industries are defining a “Second Wave of Digital Transformation”. The relevance and wide spread of this topics hides some lack of precision about its real meaning, its strategic role and the true nature of its management. Additionally some critical issues are ignored such as the cognitive nature of digital transformation or the relevance of organizational contexts, creating opportunities for failure. In short, this course aims to provide a clearer vision of what means digital transformation and a first attempt to avoid the most common blind spots form a practical perspective, suited for EUIPO managers view.

  • Webinar

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    • Speakers:

      • Salvador ARAGÓN (speaker) - IE Business School
      • Miguel ORTEGA LAFUENTE (moderator) - Head of New Technologies, EUIPO

  • Disclaimer

    • * The views expressed are strictly personal and should not be attributed to the EUIPO. Nor shall the EUIPO be held responsible for the opinions expressed or advice given in the videos and presentations.