The Protection of Non-Traditional Trademarks: Critical Perspectives

Topic outline

• Introduction

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  This course refers to the applicable laws and/or available tools at the time the content was created.

  During the last decades, non-traditional marks have found their way into trademark registers worldwide and discussion over their protection has become more mainstream. In this presentation, Professors Calboli and Senftleben will discuss how the law and practice has evolved with regard to these marks and how trademark offices and courts have addressed the wide variety of issues – ranging from legal-doctrinal to competition-based and cultural concerns – that are raised by the inclusion of non-traditional marks in the trademark system. 

• Webinar

  Part 1

  Questions and Answers

  Part 2

  Questions and Answers

  • 

  • Speakers:
    
    Martin R.F. SENFTLEBEN, Ph.D. - VU University Amsterdam - Professor
    
    Irene CALBOLI - Texas A&M University - Professor
    
    

    Moderator:
    
    Stefan MARTIN - EUIPO - Boards of Appeal (BoA)

• Disclaimer

  * The views expressed are strictly personal and should not be attributed to the EUIPO. Nor shall the EUIPO be held responsible for the opinions expressed or advice given in the videos and presentations.