Technology is developing exponentially and more often and more quickly society will face situations where technology plays a major role. Therefore, there will be new challenges and new business models, but some of them will be infringing intellectual property rights. This is where Voluntary Cooperation Practices, that is to say, the collaboration between IP rights holders and other actors, in the digital environment, aims to reduce these infringements.
Speaker: Alexandra POCH - EUIPO - Observatory Department
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