This presentation reviews the revised strategies of a global market player Adobe to combat piracy and counterfeiting. This revision is the result of its conversion to a new business model based on the use of the 'Cloud'. The 'follow the money'-strategy is considered preferable to criminal enforcement legislation.
Speaker: Richard Atkinson, Global Director Piracy conversion, ADOBE Systems Inc.
Judges: No
OHIM Staff: No
IP National Offices: No
Non IP National Offices: No
SME: No
Special clients: No
WIPO: No
Custom: No
Polices: No
EPO: No
OAMI User's Groyp: No
European Parliament: No
EEA European Express Association: No
European Commission Directorates- General (Dgs): No
Providers: No
Academics: No
Press: No
Administrative Board and the Budget Committee: No
Modality: Conferences
Type: Knowledge Dissemination IP
Duration Face to Face: 0
Duration (eLearning): 29
Is the course completed?: No
Provider: EUIPO