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All about trade marks

If you’re in business, you’re likely to have a trade mark. It’s the way your customers identify you. Your trade mark differentiates your products or services from everyone else’s and encapsulates your values. It may become your most valuable asset. Your trade mark is part of your intellectual property and is crucial to your success as a business.

Basic information you need to know

Before applying

What you need to know before applying

Start by learning basic information about how to register a trade mark and what you need to think about before applying.

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How to apply

Register your trade mark quickly and easily

Once you have learned what you need to know before applying, you will be ready to actually apply.

It is quick and easy. Just click on the button to learn what you have to do to apply for protection of your trade mark.

After your application

What do you need to know after applying?

When you have filed a trade mark application, we will process it to check whether it can be registered. Learn about the next steps and our recommendations.


The information for IP beginners gives you the basics about trade marks and designs and will help you navigate through the different stages of the life cycle of your trade mark or design. If you’re interested in more details, please check out our Guidelines. If you have any doubts at all, please seek the advice of an IP professional.