Intellectual Property and Youth
We have to understand what drives young people today when devising policies and programmes to protect IP in the future.
Young European citizens engage with intellectual property every day. As digital natives, they encounter IP online, and through their choices and habits they encounter it in the physical world. They are present and future users of the IP system, and as such, one of the keys to changing their attitudes and behaviours is to first understand what drives young people when deciding where to source online digital content or physical goods, when they are faced with the alternatives of respecting or ignoring the associated IP rights.
As a result, the EUIPO has so far released two IP Youth Scoreboards, which focus on young people aged 15-24 across the EU.
Intellectual Property and Youth Scoreboard 2019
Subscription-based models for digital content appear to be gaining traction, but a slight rise in the purchase of counterfeit goods has been noted
- 51 % of 15 to 24 year olds in Europe say they have not used, played, downloaded or streamed content from illegal sources in the last 12 months.
- 21% of 15 to 24 year olds say they intentionally use illegal sources of digital content
- 22% claim to be willing to pay for subscription services for digital content if the fee is affordable
- 13% say they have intentionally bought counterfeits in the past 12 months
Who is behind the study?
The report was commissioned by the European Union Intellectual Property Office from Ipsos
The research took place between 3 June 2019 and 8 July 2019. 23 507 young people between the ages of 15 and 14 were surveyed in all 28 Member States of the EU
Intellectual Property and Youth Scoreboard 2016
Young European citizens feel there is a lack of information and effective communication about IP making them indifferent to whether they infringe IP or not.
- 25 % of young people used illegal sources intentionally to access digital content in the last 12 months. 2/3 of those polled identified price as a significant driver for using illegal sources and 1/3 also identified the lack of availability as a factor in them using illegal sources
- 12% of young people intentionally bought a counterfeit product on line in the last 12 months
- Price is the main driver for more than half of young people to buy counterfeit goods online followed by indifference for over 1/3 of those polled.
Who is behind the study?
The report was commissioned by the Office, through the European Observatory on Infringements of Intellectual Property and carried out by GFK, a market research firm specialised in public opinion evaluation.
The research took place in 2015 and covered the 28 member states of the European Union. It was made up of 2 phases: a qualitative investigation through focus groups in each of the 28 Member States and a quantitative stage which consisted of an online survey of representative panels in the 28 Member states.