septembris 28, 2021 News

Green EU trade marks: Analysis of goods and services specifications, 1996-2020


Climate change and other environmental issues concern many citizens in the EU – and beyond. These issues are becoming increasingly important in politics, in business and in public debate. In 2019, the European Commission established that action on climate change was now a priority, promising to deliver a European Green Deal with the aim of making Europe the first climate-neutral continent by 2050.

In this study, the Goods & Services descriptions in the 2 million EUTM applications – filed at the EUIPO since it began operation in 1996 – are analysed for the presence of terms that can be said to be related to the protection of the environment and sustainability.

The main finding of the study is that growing interest in sustainability is indeed reflected in the EUTMs filed at the EUIPO. The absolute number of green EUTMs has increased significantly since 1996, as has the share of green EUTMs in the overall filings