Paskirstyti el. paštu
Birželio 15, 2021 Apie EUIPO
Social media discussion paper published
New and existing trends in using social media for IP infringement activities and good practices to address them
Social media services are combining a number of functionalities for individuals and businesses to communicate and share all kinds of content publicly, semi-publicly or privately. With the growing popularity of social media, IP infringers have developed new strategies to misuse their unique combination of functionalities for their own purposes.
This discussion paper explores new and existing trends whereby social media functionalities are misused to infringe IP rights directly, to support IP-infringing activities happening through other channels, or to provide information on such activities. It identifies some of the challenges faced by IP owners, law enforcement authorities and social media companies in addressing these trends. Most importantly, it lists the preventive and reactive good practices developed by social media services to counteract these trends.
This discussion paper supplements the recent EUIPO report, Monitoring and analysing social media in relation to IPR infringement, which examines the volume and frequency of IP infringement using social media services. It will hopefully contribute to the discussion on ways to counteract the misuse of social media for IP-infringing activities.