ožujak 05, 2015 Intelektualno vlasništvo za poduzeća
Doing good deeds with Food for Good
In the University of Arts of London, a lot of emphasis is put on showing students how to best protect their intellectual property.
So, when the London Creative Enterprise Award went to 'Food for Good', they asked the UAL based 'Own-it' for advice on how to best continue the success story of the project.
'Food for Good' transports surplus food from restaurants to charities - doing something good for both the environment and people in need.
There were many questions: Should they register the name as a trade mark and if so, should it be in the UK only or EU wide? Could 'Food for Good' be a certification mark?
Everything created by the UAL students is IP. It is essential for their start-ups to think already in the very beginning about creating real assets which other people will recognise as an asset of the business, especially when looking for venture capital.
You can also watch the video in our YouTube channel.