Thule Urban Glide
RCD owner and manufacturer: Thule IP AB
Designer: In-house, with the support from Veryday (O. Juhlin, P. Reinius, M. Birath)
RCD Number: 002394130 (-0002, -0004, -0006)
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Thule´s designers worked with the Swedish design studio Veryday to incorporate Thule’s design language into the Thule Urban Glide sports stroller ahead of its market launch in 2013.
They came up with a design for a sleek, comfortable and easily manoeuvrable product, which, the jurors underlined, was striking for its balance of function and aesthetic value.
The jury also pointed to the originality of the design, its good technical construction and definition, practicality, social sensitivity and the way it adapts to different lifestyles.
The Thule brand was established in 1942. Under the motto “Bring your life”, Thule globally offers a wide range of premium products for active people that allow them to bring what they care most for – safely, easily and in style. The products are sold in more than 139 countries world-wide.
Today Thule Group has more than 2,000 employees at nine production facilities and more than 35 sales locations all over the world.
As a global brand, Thule is a frequent user of the RCD system, and puts a high premium on design. It considers that the Thule Urban Glide stroller has been very relevant in terms of opening up new market segments, gaining it market visibility and brand recognition.
THE INDUSTRY AWARD: FINALISTS
The images on this page were provided by the finalists for communication purposes only. They are not meant to reflect the graphical representation requirements of registered community designs. The graphical representation requirements for the purposes of registration of community designs can be consulted at the EUIPO design guidelines.