|
|
By saying no to counterfeiting, we all win
Spanish Patents and Trademarks Office
On the initiative of the Spanish Patent and Trade mark Office, the Ministry of Industry, Trade and Tourism ran an awareness campaign aimed to highlight the negative impacts of counterfeiting.
The mess ...More
On the initiative of the Spanish Patent and Trade mark Office, the Ministry of Industry, Trade and Tourism ran an awareness campaign aimed to highlight the negative impacts of counterfeiting.
The message of the campaign was “By saying no to counterfeiting, we all win” and aimed to raise consumer awareness about counterfeiting and its social and economic consequences. The main slogan for the campaign, in Spanish, was “Los peores descuentos del mundo, piérdetelos”.
The campaign was comprehensively disseminated in different channels, including TV, Internet, social media and conventional media. The material can be found on the websites of the Ministry of Industry, Trade and Tourism and the Spanish Patent and Trade mark Office....Less
Tags:
ip value
- counterfeiting
- spanish
- ip rights
- consumer
|
|
|
|
Awareness Campaign Against Counterfeits
Patent Office of the Republic of Latvia
In the framework of the European Union Intellectual Property Office’s (EUIPO) youth project Ideas Powered, the Patent Office together with the State Police and the State Revenue Service invites the yo ...More
In the framework of the European Union Intellectual Property Office’s (EUIPO) youth project Ideas Powered, the Patent Office together with the State Police and the State Revenue Service invites the younger generation to pay more attention to the phenomenon of counterfeiting and the damages it causes and to choose original products! The video project focuses on the sports industry - counterfeit shoes can injure muscles, joints and ligaments. According to the EUIPO’s data, counterfeiting in the sports sector causes legal manufacturers in the EU countries an annual loss of EUR 500 million, which equals to 6.5% of total trade in these goods. Counterfeit sports equipment costs the Latvian market a loss of 2 million per year, and counterfeit products represent 15.9% of total consumption in this sector....Less
Tags:
consumers
- counterfeiting
- counterfeiting goods
|
|
|
|
Fight Fakes
Hellenic Intellectual Property Organisation
This awareness campaign stems from the Ideas Powered project and the campaign is aimed at counterfeiting. The highlight of the campaign was a fashion show with clothes emblazoned with IP and anti-coun ...More
This awareness campaign stems from the Ideas Powered project and the campaign is aimed at counterfeiting. The highlight of the campaign was a fashion show with clothes emblazoned with IP and anti-counterfeiting messages, under the slogan ‘Fight Fake’. Photographs and videos have been distributed through social media and other communication channels. During the whole fashion week there was a booth where information was given on IP protection....Less
Tags:
consumers
- counterfeiting
- ip rights
- counterfeiting goods
|
|
|
|
In case you didn’t know
Technical Museum of Slovenia
This project is part of the Grants 2017 and targets school children and teachers. Its main activity is an IP-adapted exhibition for children attended by school groups, including interactive exercises ...More
This project is part of the Grants 2017 and targets school children and teachers. Its main activity is an IP-adapted exhibition for children attended by school groups, including interactive exercises and exchanges. This project includes well known artists, very strong media dissemination and contributions from many influencers....Less
Tags:
youngsters
- ip value
- ip information
|
|
