Public awareness campaigns

Even before the coronavirus pandemic, the market for streaming services was in a solid growth process. The lockdown measures to contain COVID-19 have boosted demand even further, with leading streamin ...More Even before the coronavirus pandemic, the market for streaming services was in a solid growth process. The lockdown measures to contain COVID-19 have boosted demand even further, with leading streaming services even agreeing to reduce the video quality of streams at the request of the EU Commission to free up bandwidth for more important services. Even though the first rush of new customers to the streaming platforms has already slowed down somewhat, the increased demand in the area of video streaming has also led to an increased number of consumers who have fallen for fraudulent offers. Many consumers do not notice if they have signed up for a dubious streaming service. The rude awakening often comes a few days later when letters arrive from lawyers or debt collection agencies demanding several hundred euros for allegedly completed annual memberships. Due to the numerous requests for help from injured parties, the European Consumer Centre Austria (ECC) has now compiled information for consumers on the subject of video streaming....Less

Tags: consumers - copyright - digital content - streaming

On the initiative of the Spanish Patent and Trade mark Office, the Ministry of Industry, Trade and Tourism ran an awareness campaign aimed to highlight the negative impacts of counterfeiting. The mess ...More On the initiative of the Spanish Patent and Trade mark Office, the Ministry of Industry, Trade and Tourism ran an awareness campaign aimed to highlight the negative impacts of counterfeiting. The message of the campaign was “By saying no to counterfeiting, we all win” and aimed to raise consumer awareness about counterfeiting and its social and economic consequences. The main slogan for the campaign, in Spanish, was “Los peores descuentos del mundo, piérdetelos”. The campaign was comprehensively disseminated in different channels, including TV, Internet, social media and conventional media. The material can be found on the websites of the Ministry of Industry, Trade and Tourism and the Spanish Patent and Trade mark Office....Less

Tags: ip value - counterfeiting - spanish - ip rights - consumer

This project is part of the Grants 2017 and targets school children and teachers. It aims to sensitize children to the value of IP through an educational platform constituting a comprehensive package ...More This project is part of the Grants 2017 and targets school children and teachers. It aims to sensitize children to the value of IP through an educational platform constituting a comprehensive package/tool for teachers to be used in their class....Less

Tags: children - youngsters - ip knowledge building - teachers

In the framework of the European Union Intellectual Property Office’s (EUIPO) youth project Ideas Powered, the Patent Office together with the State Police and the State Revenue Service invites the yo ...More In the framework of the European Union Intellectual Property Office’s (EUIPO) youth project Ideas Powered, the Patent Office together with the State Police and the State Revenue Service invites the younger generation to pay more attention to the phenomenon of counterfeiting and the damages it causes and to choose original products! The video project focuses on the sports industry - counterfeit shoes can injure muscles, joints and ligaments. According to the EUIPO’s data, counterfeiting in the sports sector causes legal manufacturers in the EU countries an annual loss of EUR 500 million, which equals to 6.5% of total trade in these goods. Counterfeit sports equipment costs the Latvian market a loss of 2 million per year, and counterfeit products represent 15.9% of total consumption in this sector....Less

Tags: consumers - counterfeiting - counterfeiting goods

This awareness campaign stems from the Ideas Powered project and the campaign is aimed at counterfeiting. The highlight of the campaign was a fashion show with clothes emblazoned with IP and anti-coun ...More This awareness campaign stems from the Ideas Powered project and the campaign is aimed at counterfeiting. The highlight of the campaign was a fashion show with clothes emblazoned with IP and anti-counterfeiting messages, under the slogan ‘Fight Fake’. Photographs and videos have been distributed through social media and other communication channels. During the whole fashion week there was a booth where information was given on IP protection....Less

Tags: consumers - counterfeiting - ip rights - counterfeiting goods