Intellectual Property and Youth
These findings will create a greater understanding of the issue and inspire new approaches to provide young people with the tools they need to properly understand the role of innovation and play a full and constructive role in the knowledge society.
The study ‘European Citizens and Intellectual Property: Perception, Awareness and Behaviour' published in 2013 demonstrated that not everyone fully accepts the contribution that IPR makes and that young people more than other age groups challenge the contribution of IP. In response to these results, the IP Youth scoreboard intends to deepen understanding of the attitudes of 15 to 24 year olds.
The main objective of this scoreboard is to gather knowledge on how young people behave online in terms of intellectual property rights. In particular, it explores what are the main drivers and barriers to acquiring digital content and physical goods offered both from legal and illegal sources.
Young European citizens feel there is a lack of information and effective communication about IP making them indifferent to whether they infringe IP or not.
25 % of young people used illegal sources intentionally to access digital content in the last 12 months
2/3 of those polled identified price as a significant driver for using illegal sources and
1/3 also identified the lack of availability as a factor in them using illegal sources
12% of young people intentionally bought a counterfeit product on line in the last 12 months
- Price is the main driver for more than half of young people to buy counterfeit goods online followed by indifference for over 1/3 of those polled.
Who is behind the study?
The report was commissioned by the Office, through the European Observatory on Infringements of Intellectual Property and carried out by GFK, a market research firm specialised in public opinion evaluation.
The research took place in 2015 and covered the 28 member states of the European Union. It was made up of 2 phases: a qualitative investigation through focus groups in each of the 28 Member States and a quantitative stage which consisted of an online survey of representative panels in the 28 Member states.