National organisations need to be involved in awareness-raising initiatives, such as campaigns, in order to ensure that the right messages and tools are developed at local level and that the deployment methods are tailored to the national public.
The EU Observatory regularly receives enquiries about potential financial support for national awareness-raising initiatives that are at risk due to lack of funding at national level or that need extra support if they are to be developed further or extended
Some of these initiatives are fully aligned with the approach that EUIPO promotes through the Observatory and could thus be integrated into initiatives developed by the Observatory itself.
As EUIPO also has a mandate to support the activities undertaken by national authorities, the private sector and EU institutions in the fight against infringements of intellectual property rights, it has decided to set up an open and competitive scheme to support initiatives in this area.
Call for proposals
Projects supported under the Grants 2019
This 2019 call for proposals is aligned with the awareness raising approach developed by the EUIPO and focused on raising awareness of consumers and especially youngsters and children in academic environments as identified in the Observatory work programme for 2019. Recent studies published by the EUIPO, especially the European Citizens and Intellectual Property: Perception, Awareness and Behaviour study and Intellectual Property and Youth Scoreboard 2019 show evidence of how IP rights are perceived by EU citizens at a time, when encouraging innovation and creativity is increasingly the focus of economic policy.
The call for proposals aims to raise awareness about the benefits of protecting intellectual property (IP) and the damage caused by infringements of these rights through highlighting the importance of IP in supporting creativity, innovation and entrepreneurship among young Europeans.
It aims to increase knowledge and to engage priority audiences to foster respect for IP rights, with a view to ultimately changing people’s behaviour by reducing their consumption of counterfeit goods and their access of digital content from illegal sources.
This call follows the ones in 2015 and 2017 and aims to:
- increase knowledge of the value of IP as a tool to protect creativity and innovation by providing concrete and objective information about IP in this context and increasing awareness of the damage caused by IP rights infringements;
- engage priority audiences regarding these issues, taking into account relevant leverage possibilities and especially how audiences expect to be addressed on these matters (non-patronising, objective and neutral) with a view to changing behaviour and reducing the appeal of counterfeiting and piracy.
Through this call, the Office expects to:
- ensure the maximum reach to the identified targets;
- create the engagement of relevant influencers such as bloggers, artists and other actors such as teachers and academic experts or multipliers such as the media, public authorities or youth associations, that are able to reach target audiences through a clearly defined and measurable process;
- ensure the sustainability and scalability of the project’s results.
To achieve the expected results, the Office has developed some specific narratives focused on the target audiences, that need to be followed by the grant’s beneficiaries. Furthermore, there are predefined key performance indicators (KPIs) on volume and quantity (depending on the nature of the activity and channels used) that have been provided by the beneficiary as a mandatory step at the application stage and that will be monitored throughout the implementation of the project.
As in previous years the applications have been divided into different lots:
- Lot 1: Reaching children and teachers/future teachers through educational activities in academic and non-academic learning environments.
- Lot 2: Reaching consumers/citizens and especially young people.
From the 41 applications received, 13 projects have been awarded; 7 projects for Lot 1 and 6 projects for Lot 2. All projects are detailed in this compendium on the basis of information provided by the applicants in 2019.
Projects supported under the Grants 2017-2019
19 projects were supported under the 2017 call. All projects are detailed in this compendium on the basis of information provided by the applicants in 2017. You can find a promotional video of the 2017-2019 grants here (shorter version is available here).
Projects supported under the Grants 2015-2017
11 projects were supported under the 2015 call. All projects are detailed in this compendium on the basis of information provided by the applicants in 2015.
You can find out more about all grants here.
This processing operation is subject to Regulation (EU) 2018/1725 of the European Parliament and of the Council of 23 October 2018 on the protection of natural persons with regard to the processing of personal data by the Union institutions, bodies, offices and agencies and on the free movement of such data, and repealing Regulation (EC) No 45/2001 and Decision No 1247/2002/EC.