National organisations need to be involved in awareness-raising initiatives, such as campaigns, in order to ensure that the right messages and tools are developed at local level and that the deployment methods are tailored to the national public.

The EU Observatory regularly receives enquiries about potential financial support for national awareness-raising initiatives that are at risk due to lack of funding at national level or that need extra support if they are to be developed further or extended

Some of these initiatives are fully aligned with the approach that EUIPO promotes through the Observatory and could thus be integrated into initiatives developed by the Observatory itself.

As EUIPO also has a mandate to support the activities undertaken by national authorities, the private sector and EU institutions in the fight against infringements of intellectual property rights, it has decided to set up an open and competitive scheme to support initiatives in this area.


Call for proposals

Projects supported under the Grants 2021

This 2021 call for proposals is aligned with the awareness raising approach developed by the EUIPO and focused on raising awareness of consumers and especially youngsters and children in academic environments as identified in the Observatory work programme for 2021. Recent studies published by the EUIPO, especially the European Citizens and Intellectual Property: Perception, Awareness and Behaviour study and Intellectual Property and Youth Scoreboard 2019 show evidence of how IP rights are perceived by EU citizens at a time, when encouraging innovation and creativity is increasingly the focus of economic policy.

The call for proposals aims to raise awareness on the benefits of protecting intellectual property rights (IPR) and on the damage caused by the infringement of these rights, while highlighting the importance of IP in supporting creativity, innovation and entrepreneurship.

It focuses on increasing knowledge and engaging priority audiences to foster respect for IP rights, with a view to ultimately changing people’s behaviour by reducing their consumption of counterfeit goods and their access of digital content from illegal sources.

This call follows the ones in 2015, 2017 and 2019 and seeks to:

  • increase knowledge of the value of IP as a tool to protect creativity and innovation by providing concrete and objective information about IP in this context and increasing awareness of the damage caused by IP rights infringements;
  • engage priority audiences regarding these issues, taking into account relevant leverage possibilities and especially how audiences expect to be addressed on these matters (non-patronising, objective and neutral) with a view to changing behaviour and reducing the appeal of counterfeiting and piracy.


Through this call, the Office expects to:

  • reach EU citizens and especially priority target groups, such as children and youth in schools and tertiary education, in curricular and/or extracurricular learning activities.
  • facilitate the engagement of relevant partners and multipliers, such as consumer associations, influencers (e.g. bloggers and artists) and other relevant multipliers that can reach the target audiences through a clearly defined process;
  • ensure the sustainability and scalability of the project’s results.

To achieve the expected results, the Office has developed some specific narratives focused on the target audiences, that need to be followed by the grant’s beneficiaries. Furthermore, there are predefined key performance indicators (KPIs) on volume and quantity (depending on the nature of the activity and channels used) that have been provided by the beneficiary as a mandatory step at the application stage and that will be monitored throughout the implementation of the project.


The 2021 call for proposals is structured around two strands.

  • Strand 1: reaching children, youth and/or teachers/future teachers through educational activities in academic and non-academic learning environments. The grants will range from a minimum of EUR 20 000 to a maximum of EUR 60 000.
  • Strand 2: reaching consumers and especially young consumers. The grants will range from a minimum of EUR 40 000 to a maximum of EUR 100 000.

One of the main novelties of this call for proposals is a simplified funding mechanism based on the achievement of results, called the Financing Not Linked to the Costs (FNLC) option. This means that financing by the EUIPO will be linked to the results achieved and budget sent, not to costs.

Applications must be submitted to the EUIPO using the online application form (e-Form) no later than 8 June 2021 at 13.00 CET.

Further information, detailed conditions and the guidelines for applicants are available here


Projects supported under the Grants 2021-2023

12 projects are supported under the 2021 call. All projects are detailed in this compendium on the basis of information provided by the applicants in 2021.


Projects supported under the Grants 2019-2021

13 projects were supported under the 2019 call. All projects are detailed in this compendium on the basis of information provided by the applicants in 2019.


Projects supported under the Grants 2017-2019

19 projects were supported under the 2017 call. All projects are detailed in this compendium on the basis of information provided by the applicants in 2017. You can find a promotional video of the 2017-2019 grants here (shorter version is available here).


Projects supported under the Grants 2015-2017

11 projects were supported under the 2015 call. All projects are detailed in this compendium on the basis of information provided by the applicants in 2015.

You can find out more about all grants here.


Data Protection

This processing operation is subject to Regulation (EU) 2018/1725 of the European Parliament and of the Council of 23 October 2018 on the protection of natural persons with regard to the processing of personal data by the Union institutions, bodies, offices and agencies and on the free movement of such data, and repealing Regulation (EC) No 45/2001 and Decision No 1247/2002/EC.