As a consumer, I do not want to buy fake products, and I know that behind fake products is a world of all kinds of misery, like child labour and unsafe working environments. I need the assurance and the tools to check whether a product is fake or legit.
Today I often wonder if the website from which I have purchased the goods is legitimate and once I pay, I worry that the goods will not arrive or will turn out to be fakes.
I hear of occasions when fake products were bought without the buyer being aware; in the case of pharmaceuticals or machine parts, this has sometimes had tragic consequences.
Every time I buy online, I want to be sure of the product’s authenticity and then to track its delivery simply and with the assurance that everyone involved in the transport is legal. I need to be able to trust all the parties involved and have further certainty when the goods arrive that I have not been cheated.
The Future …
Imagine if the goods I buy online could be guaranteed to be authentic and their shipment to my door could be ensured.
In future, when I receive the product I can simply validate its authenticity using my own favourite and trusted application and I should never have to pay for a fake product again. Never again should I have to suffer the disappointment of receiving fake goods.
Imagine if I could detect a fake with my mobile device and with a simple tap I could report fake goods to the rights holder. What if I were to get feedback on the results of my reporting saying: ‘Thanks to you, we have traced the source of the fake product.’