The EUIPO and the European Commission invite the best and most pioneering teams to join the alliance against fake products and to co-create the next level of anti-counterfeiting infrastructure, by working directly with manufacturers, logistics companies, customs, retailers and consumers.
The Blockathon will be held in the heart of the European Union in Brussels from 22 to 25 June 2018 (see programme) and will assemble top specialists in law, IP rights, anti-counterfeiting, track and trace, ecosystem dynamics, logistics and security to support the 11 selected teams. The total prize to be awarded is EUR 100.000. This is the unique opportunity to work together with everyone you need to achieve the best possible solutions and to explore how blockchain technology can actually make a difference and lead to a better society.
EUIPO executive director Antonio Campinos: ‘The EUIPO is determined to explore the potential of blockchain to interconnect systems and ensure security and immutability of data in order to add trust to our legitimate ecosystem for the benefits of citizens, enforcers and companies alike. We believe a strong networked alliance can be built to secure logistics, ensure the authenticity of goods, protect consumers and combat criminal and illegal activities.’.
The Blockathon will be held at AutoWorld, a museum housed in an emblematic location built during the industrial revolution and used for the International Exposition of 1897, at a time when society moved away from using horses to ‘horseless carriages’. A perfect place to return to the future to unleash the potential of blockchain technology and to make history together!
The Blockathon is inspired and supported by the team that created the largest Blockchain Hackathon in the world which took place between 5 and 8 April 2018. Get a taste.
Blockathon Team firstname.lastname@example.org
Photos of the Blockathon are available here.
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