Trade marks examples
Word mark
Figurative mark
The Office accepts the following file format: JPEG
Figurative mark containing word elements *
The Office accepts the following file format: JPEG
Shape mark
The Office accepts the following file formats: JPEG, OBJ, STL, X3D
Shape mark containing word elements*
The Office accepts the following file formats: JPEG, OBJ, STL, X3D
Position mark
The Office accepts the following file format: JPEG
Pattern mark
The Office accepts the following file format: JPEG
Colour (single) mark
The Office accepts the following file format: JPEG
Colour (combination) mark
The Office accepts the following file format: JPEG
Sound mark
With the abolition of the graphical representation requirement, as and from 1 October 2017, EUTM applications for sound marks can only be an audio file reproducing the sound or an accurate representation of the sound in musical notation.
The Office accepts the following file formats: JPEG, MP3 (maximum 2 Mb)
Motion mark
The Office accepts the following file format: MP4 (video), JPEG (for series of still sequential images).
Multimedia mark
This is a new category of trade mark (as and from 1 October 2017).
The Office accepts the following file format: MP4 (maximum 20 Mb)
Hologram mark
The Office accepts the following file formats: JPEG, MP4 (maximum 20 Mb)
*Note: The trade mark types marked with an asterisk are not separate categories under the EU trade mark Implementing Regulation. However, they are differentiated in e-Filing for practical and technical reasons.