February 07, 2019 General
Using blockchain in the fight against counterfeiting - EUIPO launches a Forum to support concrete solutions in that field
The EUIPO has launched a new forum designed to encourage the development of cutting edge technological solutions to combat counterfeiting.
The “Anti-Counterfeiting Blockathon Forum was unveiled by the Director General of DG Grow, Lowri Evans, at a major Industry Days event held in Brussels.
The Forum will bring together people and organisations to shape and deliver the future anti-counterfeiting infrastructure based on blockchain. The need for such a structured collaboration was clearly indicated during the Blockathon and its follow-up workshop. The Forum will fulfil this task by interconnecting private organisations, enforcement authorities and citizens to support the identification of authentic and counterfeit goods throughout the distribution chain. It will focus on drafting and defining the anti-counterfeiting use case and related pilot with the ultimate goal of delivering the next level of anti-counterfeiting infrastructure based on blockchain.
The Executive Director of the EUIPO, Christian Archambeau called on private sector organisations, and all interested individuals to join the anti-counterfeiting forum to help develop and test solutions that would successfully combat the “global plague” of counterfeiting. “In today’s fast moving world, we need to use the latest technology to keep a reliable record of the origin of goods and their progress through international supply chains. Blockchain’s ability to create permanent and unchangeable records makes it one of the best candidates to deliver results on the ground”, he added.