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Mai 24, 2022 Über das EUIPO

First prize for the EUIPO at the Lens Awards 2022

The EUIPO won first prize for best use of video from the public sector at the Lens Awards 2022 with its first short movie IPdentical.

The Lens Awards brings together agencies and organisations to celebrate corporate film and video, and recognise innovation in a range of categories and objectives.

This, and more, is what the jury said about IPdentical:

[…] The simple, dramatic landscape provides a good primer into the value of intellectual property protections, a topic which young audiences understand less. Bringing it home for digital natives, the film uses concepts like isolation, monotony and drudgery as a foil to the modern world’s creative nature.
 

The memorable concept is shareable and impactful. It provides a clear motivation for understanding and respecting IP while also celebrating the joys of creativity and indicating more subtly the role the EUIPO plays in supporting creativity.

If you haven't seen it yet, you can find the film here!