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september 14, 2020 Det europæiske netværk for varemærker og design
European cooperation: kick-off event in the newly certified ‘Authenticity’ of Thessaloniki
Following the recent certification of Thessaloniki (Greece) as the first Authenticity under the framework of the European Cooperation Project (ECP8) ‘European Network of Authenticities’, the Hellenic Industrial Property Organisation (OBI) and the Municipality of Thessaloniki held the project kick-off event and media launch on 11 September 2020.
The event was the first in a series of IP-related, awareness-raising activities that will take place locally over the next two years in the newly certified Authenticity.
The Executive Director of the EUIPO, Christian Archambeau, who joined the event via video, said:
“Authenticities is specifically designed to empower authorities at a local level to engage citizens and other stakeholders in the fight against counterfeits. The aim is to increase IP awareness at a local level and enhance the protection of these rights, which are so important for creating the quality, sustainable jobs that will help us recover from the current health and economic crisis.”
The slogan of the Authenticities project “What is authentic is eternal” was presented at the event, as was the AUTHENTICITY THESSALONIKI app, which gives information on the project and allows users to make complaints about counterfeiting issues that occur in the city. These complaints are then re-directed to the municipal police for further action. The app has been developed for both IOS and Android.
Through this project, the OBI, in cooperation with its stakeholders, will help to build a European network of certified Authenticities, where best practices can be shared and new synergies created.