If you are a small business owner looking for support in managing your intellectual property (IP) on this page you will find guides, elearning resources, as well as videos with testimonials of companies making the most of IP assets such as trade marks, designs and patents.
It is massively important for us as a company to protect our own brand, so trademarking is one way we do that.
The protection of our product is in the product itself, the way we develop it and we sell it but, certainly, also the registration of the different names is an extra protection.
We found very important to get protection within the EU, and to apply for an EU trade mark is the fastest and most cost effective way to get this protection.
Design protection is a very essential thing for us because we can prove our originality when we work with our clients and when we are trying to sell our own innovations and, also, it is important in the case of copying.
An EU trade mark was a natural choice, very easy, quick and cost effective.
Even after registering our designs we were copied, but we were able to settle the issue satisfactorily and also very quickly thanks to the protection of the EU trade mark registration.
We applied for an EU trade mark because it means you are protected in all of Europe in just one go; no translations, less expensive and you can do it online.
To be able to protect and defend against copies: the Community design is our choice because it is cheap, fast and because it works in all (EU) countries.
For us it is important to have an EU trade mark for all EU Member States… it is relatively cheap.
The EUIPO has launched the Ideas Powered for Business hub, with a range of initiatives to support small businesses through the COVID-19 crisis. The hub has information on trade marks and designs geared toward businesses, as well as personalised free intellectual property support.
The Observatory has developed an Anti-Counterfeiting Technology Guide (ACT Guide) intended for all traders and business – including small and medium-sized enterprises (SME) – that are interested in learning more and implementing anti-counterfeiting solutions as well as building an anti-counterfeiting strategy. It is built on the basis of research by the Italian Patent and Trade Mark Office, and with the support of members of the Observatory Expert Groups Anti-counterfeiting Technologies and Impact of Technology.