Case-study that relates the history of a Spanish SME (Small/Medium Sized Enterprise) in the shoe industry: its transformation from a family-run artisanal industry to its penetration of the international markets as the result of a deliberately conducted strategy during the last 25 years.
Judges: Non
OHIM Staff: Non
IP National Offices: Non
Non IP National Offices: Non
SME: Non
Special clients: Non
WIPO: Non
Custom: Non
Polices: Non
EPO: Non
OAMI User's Groyp: Non
European Parliament: Non
EEA European Express Association: Non
European Commission Directorates- General (Dgs): Non
Providers: Non
Academics: Non
Press: Non
Administrative Board and the Budget Committee: Non
Modality: Conferences
Type: Knowledge Dissemination IP
Duration Face to Face: 0
Duration (eLearning): 15
Is the course completed?: Non
Provider: EUIPO