‘Buying the real deal’ – Discover the future EUIPO anti-counterfeiting platform (EBSI-ELSA)
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Did you know that around 6% of EU imported products are fakes? One in three Europeans can’t tell if the product they’re buying is genuine, and more than one in six is misled into buying a counterfeit. This has direct consequences on the EU economy, its environment, and society as a whole, so the response needs to come from different angles.
During this webinar, you will:
- get a better overview of product authenticity in the supply and logistic chain;
- learn about the European Blockchain Service Infrastructure – European Product and Logistic and Supply Chain Authenticator (EBSI-ELSA), an EUIPO solution to break down data silos between all actors involved in product authentication along the global supply chain in favour of authentic products;
- get input from renowned online platforms, brands, and transport and logistic operators;
- learn how the EUIPO, in cooperation with IP rights holders, customs authorities, online platforms, and transport and logistic operators, cooperate to tackle the challenges posed by counterfeits by using EBSI-ELSA.
This webinar is especially intended for IP representatives, or if you are involved – even if indirectly – in fighting counterfeiting, for example, if you are a supply chain intermediary, you work in law enforcement, you are a blockchain solution provider, or even if you are an end user of your favourite product.
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This webinar contains subtitles in several languages. Here is how to select between them.
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Presentation:
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