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  • Introduction

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    Cinema can seek to reflect reality, especially when movies reproduce real elements, such as products and trademarks. Have you ever noticed the appearance of trade marks and the way they are integrated into cinema? Do you know how cinema deals with IP?

    E.T., The Truman show, Logorama... so many films that have used trade marks in different ways. Find out about the rights involved and the answers to these questions:

    • How do trade marks appear in films?
    • How do film producers show trade marks in their films, with or without authorisation?
    • And, what about fictional trade marks that imitate the real ones?

    If you would like to learn more on IP in cinema and specifically about how trade marks are involved in film, then this Cineforum webinar is for you.


    Disclaimer: The film extracts presented by the speakers have been only accessible during the live session. 

  • Webinar

    This webinar contains subtitles in several languages. Here is how to select between them.    

    • Download Documentation

    • Speakers:

      Yann BASIRE - CEIPI

      Israel GIL - Cinema Expert

      Moderator:

      Christoph BARTOS - EUIPO - Boards of Appeal

  • Disclaimer

    • * The views expressed are strictly personal and should not be attributed to the EUIPO. Nor shall the EUIPO be held responsible for the opinions expressed or advice given in the videos and presentations.