Packaging as a product: an IPR perspective. A webinar organised in collaboration with the EPO
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Packaging combines visual appeal and functional aspects, and is often part of a product's identity.
Packaging can be protected under trade mark and design law, with patents protecting any technical aspects.
Interesting questions arise when these IP rights are combined: what makes an invention in packaging patentable; why are relatively few packaging shapes granted trade mark protection; where does the packaging end and the product begin?
Our experts will look at examples and the latest case law. -
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