A major part of streaming content for films, TV, music, games, software as well as direct download content is funded solely through advertising. Particularly, it was determined that about 90 per cent of revenue of digital sites, which were tracked across EU, are being made through digital advertising. Therefore ad supported IP infringement is a significant problem. Presentation analysis digital piracy evolution, digital ad supply chain and possible solutions for existing problem.
- Support material
- Recorded Session
* The views expressed are strictly personal and should not be attributed to the EUIPO. Nor shall the EUIPO be held responsible for the opinions expressed or advice given in the videos and presentations.