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Basics of surveys for legal evidence

Intermediate

English

Surveys for legal evidence differ from normal market research in many ways. The requirements such surveys must fulfil are significantly higher. The webinar will cover the crucial points from the perspective of both determining and ensuring the probative value of a survey, along with offering guidance on the most frequent questions. After this webinar, you will understand (among other things):

• the information required to assess the representativeness of the sample
  
• the standard tests and question types appropriated for measuring acquired distinctiveness and reputation
• how to formulate the survey questions
• the information or details that must be disclosed in the report